Is retail a core focus of your business – be it because of your product, market focus or service to the channel? A recent study conducted by A.T. Kearney points to Brazil as the top regional market to accelerate the growth of your retail-minded business.
A (very) abbreviated synopsis of this study:
“The 2011 Global Retail Development Index reflects dramatic changes in the global economy and the different ways in which developing countries have been affected. Some developing markets have emerged from the recession stronger than before, while others succumbed to the political upheaval that economic distress brings. Today, as leading international retailers are rewarded for their flexibility and long-term outlook in the face of short-term uncertainty, it is time to focus on a portfolio of countries—with different levels of risk, at different stages of maturity and with distinct consumer profiles—to balance short-and long-term opportunities.
The annual study ranks the top 30 developing countries for retail expansion worldwide, and helps retailers, technology providers and industry partners devise successful global strategies and to identify emerging market investment opportunities. The study is unique because it not only identifies which markets are the most successful today but also which markets offer the most potential in the future.“
The matrix (shown here) showcases the results of such study – and Brazil tops the list as the most attractive and with the greatest opportunity for continued growth. Aside from significant expansion in the retail sector, which highly relevant for many US-based companies, Brazil also boasts one of the lowest risk indexes among the countries profiled.
Timing is ideal to capture this market for your business. If GDP can be of help to you in leveraging such retail growth within Brazilian borders, just let us know. We would be happy to help.