Remove the blindfold. Hit bull’s-eye.
At the core of every successful marketing effort is a rock-solid strategy. Or at least, there should be one. Organizations seeking market growth often deploy a variety of marketing activities – revamping their web presence, creating new collateral, engaging in social media – in an effort to reinvigorate growth. It is easy to tackle the tactical pieces first because they provide the near-term gratification and perception of results. However, a sound strategic and tactical marketing effort can do for these disparate activities that they alone cannot: yield predictable, measurable and breakthrough results.
Coupled to the impetus of many organizations to reach for the tactical before the strategic marketing work is the pace at which the tools – and the reality – of marketing have changed. Being different and braking through the clutter is now only the beginning. Figuring out the best platform and methodology to effectively connect with a target audience has become as much science as art. The skills employed to make marketing relevant, the most current tactics that build positive brand perception, blending traditional marketing with social media tactics – technology and new media have shaped how marketing strategies are developed and deployed.
GDP has extensive experience in traditional marketing, as well as a highly current pulse on how technology increasingly drives successful marketing for winning organizations. We help execute your most important marketing and customer strategies—whether it’s building a strong customer loyalty program, launching products that meet customer needs, creating or revitalizing an online presence, or using technology in innovative marketing efforts. Aside from employing the right tactical tools for the job, we work with you to challenge convention, to become even more relevant in the markets you serve, and to yield sustainable results. We bring you breakthrough results in many ways, and we provide you with extensive strategic and tactical marketing support including:
- Creating a solid marketing strategy to yield breakthrough market growth
- Outlining a tactical plan that turns the envisioned strategy into measurable, sustainable results
- Conducting marketing assessments, including brand strength, market position, sales channels and the maturity of existing marketing programs and capabilities
- Researching trends in customer relationship management and marketing technologies
- Leading strategic initiatives to create and expand online presence, including SEO and SEM.
- Managing online marketing campaigns
- Defining requirements for packaging and distribution capabilities
- Leading product launch operations to better integrate resources and improve outcomes
- Creating an integrated trade-show plan and execution that brings you leads and helps you close more deals
- Freshening up your corporate identity
- Revamping your web presence
- Developing marketing collateral and supporting sales materials that help deliver results
Why we are different – and how your organization benefits.
There are lots of shops that cater to specific marketing needs: corporate identity, online presence, social media, branding and entity positioning, primary and secondary market research… the list is endless, unlike your time and budget. Most organizations struggle to identify the most suitable providers of specialized marketing support, and to further place them on a cohesive, metrics- and results-based execution plan that actually reflects your strategy. Managing and measuring the work is often an elusive task. Achieving breakthrough results under this approach is even more so. Yet, many firms will tell you they can do it all.
We know from experience that that one size fits all poorly.
We are exceptionally good at what we do, both in strategic and tactical marketing competencies such as market research, web presence, corporate identity, and sub-segments of social media, branding, and many others. Nonetheless, we also know when you may need something more than what we typically offer. In such instances, we leverage our extensive relationships with some of the world’s leading specialty marketing and niche-based tactical service firms that give GDP – and your organization – an added edge in the execution of your marketing objectives to fuel your breakthrough growth.
This approach enables your organization to benefit from GDP’s strategic guidance, extensive experience – and knowledge of your business and objectives – in order to pull together a prowess-filled line up of the most effective marketing execution that matches your anticipated timing, budget and corporate objectives. In working with GDP in formulating and executing your strategic and tactical marketing, your organization has a single interface to formulating, implementing, managing and measuring your marketing results.
Ready to Formulate a Marketing Strategy and Deploy it to Fuel Your Growth?
You likely have a few ideas and concepts in your mind. How about we have a conversation to validate a few of them? Let’s connect and talk about how your organization can turn a few innovative marketing ideas you have into a marketing strategy and deployment that reshapes a market – and your organization’s future.